Fortune magazine in its 2015 list of ”100 Best Companies to Work For” included 7 companies, in which core values play a key role in daily business practice and increase the level of happiness and confidence of their employees.
Below we present these 7 organisations chosen by Fortune magazine and their core values. It is worth noticing that they have been worded in various ways, in order to reflect companies’ organisational culture.
- Twitter
Mission statement: „Mission statement: To give everyone the power to create and share ideas and information instantly, without barriers.” - Build – A – Bear Workshop
Core Values: „Reach, Learn, Di-bear-sity, Colla-bear-ate Give, Cele-bear-ate” - Whole Foods Market
Higher Purpose Statement: „With great courage, integrity and love—we embrace our responsibility to co-create a world where each of us, our communities, and our planet can flourish. All the while, celebrating the sheer love and joy of food” - L.L.Bean
Core Values Statement: „Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.” - Zappos.com
10 Core Values: „1. Deliver WOW Through Service, 2. Embrace and Drive Change, 3. Create Fun and a Little Weirdness, 4. Be Adventurous, Creative, and Open-Minded, 5. Pursue Growth and Learning, 6. Build Open and Honest Relationships with Communication, 7. Build a Positive Team and Family Spirit, 8. Do More with Less, 9. Be Passionate and Determined, 10. Be Humble” - Wegmans Food Markets
Our “Who We Are” Values: „Caring, High Standards, Making a Difference, Respect, and Empowerment” - Bright Horizons Family Solutions
The HEART Principles: „Honesty, Excellence, Accountability, Respect, Teamwork”
Glossary:
- core values – wartości kluczowe
- reflect – odzwierciedlać
- instantly – natychmiastowo
- integrity – uczciwość
- weirdness – dziwactwo
- sheer – czysty, niczym nie skażony
- humble – skromny
